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At the Forefront

Welcome to the Customer-Centric Demand Generation

The Heavy Duty Marketing Academy Services

Top photo courtesy International Truck

Strategic Thinking

Top photo courtesy International Truck

Every marketing assignment is unique to each heavy duty truck, trailer, equipment and aftermarket service, and parts provider. Yet, the fundamental tools are a proven formula: strategic thinking: positioning, branding, services marketing, and marketing automation.

Photo courtesy Inland Truck Parts & Service

The Heavy Duty Marketing Academy Textbook is the first-ever heavy duty marketing instructional that's specific to all marketing and sales practitioners. It's a specific modern guide for the North American Commercial Vehicle (CV) and equipment marketplace. You can guide your own marketing program via the textbook - Contact us for a free consultation - or let's discuss your in-house strategic program.

Expert Guidance

Who  Are You?

Information you need in the new era of the  customer-centric demand generation.

You're a heavy duty truck or trailer maker. Maybe you're a truck dealer or an independent aftermarket distributor. Or you could be a top-notch service provider. Whatever your heavy-duty business, the entire scope of marketing has changed dramatically. All of the information you require is in the Heavy Duty Marketing Textbook
Order now at Amazon: The heavy duty marketing academy

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